By Isabella @TheWandCarver
People love social media. I must admit, it holds appeal to me, even at my age. Where else as a handmade seller can I flog my wares so inexpensively? In fact, for free! Yes, you could pay 5.00 a day for some extra promotion on these sites or more, if you wish, but that’s up to you. Unfortunately, some folk think the more posts they do, the better. And, more can be better on, say, Twitter. But things seem a bit out of hand on some other social media platforms…Instagram comes to mind.
People do become a bit frenzied about how much they can post about themselves or their products. Or just stuff. I counted no less than about 15 posts in a row from one person I follow. Not content about themselves and not about what that they sell…just stuff. Having to scroll through so much to get to other people’s posts whom I follow, I lose the will after a while. I certainly can’t like each post from the person with 15 posts in a row or people who follow me will get spammed by this stuff as well. Don’t get me wrong, it is likeable stuff but it is too much stuff at one go. So, I like one and move on, feeling somewhat held against my will. Instagram becomes “Insta-spam” in a hurry!
There are “rules” about posting your products or “stuff” on social media. Perhaps they aren’t rules chiselled in stone, but rules all the same. But if you prefer not to be bothered with digging around the interwebs looking for the rules, as it were, there are handy helpers which will tell you how and when and do the posting for you if you have the money to pay for their programmes.
Let’s stick with Instagram for now. Whilst on Twitter more can be better, on Instagram, more is not better. As the example above illustrates, people on IG can really vex some followers by sending out multiple posts in a day. And if you do this daily they could get to feeling as though you are the only person they follow. You must understand that if each of your followers feel compelled by politeness to favourite each of your posts then their followers are going to get these posts as well. Whilst you may enjoy the rampant posting of the person you follow, you really must think of those whom follow you. The person putting out the gargantuan loads of posts will find their social media engagement drop after some time because those who follow them will do one of two things – either they will scroll past those posts quickly to get to the other side to normalcy or they will block you. If you are posting for your business this is not a good thing to happen.
So, how many times per day or per week should you post on Instagram? Look at your business. Is it new? Has it been around a while but not a household name yet? In that case, you should only post two to three times per week, maximum posting one per day. When I began on Instagram last year I did not have many followers yet so I posted around ten posts in a day just to get something onto my page. I would not recommend doing that many in a day now. When you first start out, post one per day to get say, ten posts on your profile. Then, try posting one on one day and wait a few days to post another. What this will do, if you have gained a few followers at this point, is give this one item a chance to “shine” before adding something new. In my situation, as a small business owner of handmade witchcraft tools, I started out posting each time I had an additional item in my online shop. Some days that could be one item and other days it could be five or six items. After some time, it became apparent that, on the days when I had five or six items being posted to Instagram, each item seemed to get minimal likes as compared to a day when I added only one latest item. Now I am spacing my posts out and getting far more likes each time.
In turn, this keeps me from spamming my followers with loads of new product. I’m sure they’re happy for that. As a bonus, I have far fewer people unfollowing me now that I have reigned in my posting. Occasionally I will post a snap of my cat or the family cats, or birds but these are randomly posted “as they happen” and mainly to show my followers that I am human and not shoving items for sale in their faces constantly. Not to mention that I love seeing their cats and all so hopefully this will encourage them to do the same. But do curb the itch to post five or ten pictures of the family pets or your garden in one go. It is never, and I do mean never, cool to post more than one post per day – unless…
You are a very large company things can change a bit. If your posts are getting upwards of 700 to 1,000 or more likes when you post, you have truly arrived! In your case, it is fine to post two posts per day, every day, should you like. You will get high engagement on both. Many people love your name and follow you whether you follow them back and they will always like your posts. But please, if you are a large, much-loved company, please don’t think you can become rampant in your posting as there are people such as myself who will unfollow you regardless of how much they enjoy your product if all they see when they pitch up on Instagram is your products. Be kind.
In summary, think of others on any social media platform. Consider what you want to say to people who follow you. Whether you are a company or an individual, please do not spam your follower’s feed by posting too many times in a day or week. Make sure your content is pleasing as possible and space posts to give each one the best chances of being liked, thus improving each ones engagement rate. When your followers like your posts and their followers see your posts, this could mean a new follower for you or a sale. Don’t alienate possible new followers or buyers by shoving your product under their noses too often. Good luck and happy posting!